Your Privacy Choices

At Defwear, we respect your privacy and give you control over how your personal information is used.

As explained in our Privacy Policy, we may collect personal information when you interact with Defwear, use our website, place an order, create an account, contact us, or interact with cookies and similar technologies.

We may also work with third-party service providers, including analytics and advertising partners, where permitted by applicable law.

Cookies & Online Advertising

Defwear may use cookies and similar technologies to:

  • Operate and secure our website
  • Remember your preferences
  • Maintain your shopping basket
  • Understand how visitors use our website
  • Measure website performance
  • Support personalised advertising and marketing where permitted

Under UK privacy rules, non-essential cookies and similar technologies generally require your consent before they are placed or accessed on your device.

Where consent is required, these technologies will not be activated until you make your choice.

You can manage or change your cookie preferences at any time through the cookie settings available on the Defwear website.

Advertising & Profiling

Where you have provided the necessary consent, we may use information about how you interact with Defwear to help measure advertising performance or show advertisements that may be more relevant to your interests.

This may involve working with advertising or analytics partners.

We will only use or disclose personal information for these purposes where we have an appropriate lawful basis and where any consent required under applicable UK privacy rules has been obtained.

If you withdraw your consent for advertising cookies, we will stop using those cookies for future activity on your device, subject to any strictly necessary processing.

Your Right to Object to Direct Marketing

You have the right to object at any time to the use of your personal information for direct marketing.

This includes profiling where that profiling is related to direct marketing.

If you object to direct marketing, Defwear will stop processing your personal information for that purpose. Under UK data protection law, this right is absolute.

You can opt out by:

  • Using the unsubscribe link in a marketing email;
  • Updating your marketing preferences where available; or
  • Contacting us at service@defwear.com.

We may retain limited information on a suppression list where necessary to ensure that your marketing preference continues to be respected.

Withdrawing Your Consent

Where we rely on your consent to process personal information, you may withdraw that consent at any time.

Withdrawing consent does not affect the lawfulness of processing carried out before your consent was withdrawn.

You can change your cookie preferences through our website's cookie controls or contact:

service@defwear.com

Managing Your Cookie Preferences

You may choose to:

Accept All Cookies
Allow both essential and optional cookies.

Reject Non-Essential Cookies
Allow only cookies that are necessary for the operation and security of the website, together with any other technologies permitted without consent under applicable law.

Manage Preferences
Choose which optional categories you want to allow.

Consent for cookies must be freely given, specific, informed and based on a clear positive action. Non-essential cookies should not be placed before valid consent has been obtained.

Other Privacy Rights

Depending on the circumstances, UK data protection law may also give you rights to:

  • Access your personal information
  • Correct inaccurate personal information
  • Request deletion in certain circumstances
  • Restrict certain processing
  • Object to certain processing
  • Request data portability where applicable
  • Withdraw consent where consent is relied upon

For more information, please review the Defwear Privacy Policy.

Contact Defwear

If you have questions about your privacy choices or would like to exercise a privacy right, please contact:

Defwear Customer Service
Email: service@defwear.com

We will handle privacy requests in accordance with applicable UK data protection law.